Apparently, Nike has taken, without permission, the 1984 album design of Dischord Records artist Minor Threat and turned it into a skateboarding poster for the company’s “Major Threat” East Coast Tour. When asked by Pitchfork Media if Nike had obtained permission to mirror the art, Dischord Records said, “No, they stole it and we’re not happy about it. Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike’s mission. It’s disgusting.” Read More
Yesterday, Nike issued a formal apology. (Could they have posted the apology letter as a JPEG as an attempt to discourage reposting?) From the letter:
“Minor Threat’s music and iconographic album cover have been an inspiration to countless skateboarders since the album came out in 1984 (sic). And for the members of the Nike Skateboarding staff, this is no different. Because of the album’s strong imagery and because our East Coast tour ends in Washington DC, we felt that it was a perfect fit. This was a poor judgement call and should not have been executed without consulting Minor Threat and Dischord Records.”
Dischord Records spokesperson Alec Bourgeois told MTV.com that MacKaye and the other members of Minor Threat are still planning to meet to consider their legal options.